When Dan Goodfriend, long-time CTO of award-winning agency MediaSpa, and Lee Bissonnette, 20-year head of eCommerce for brands such as Nine West, Bloomingdale’s and Bliss Spa joined forces, they set about building a holistic approach to eCommerce support, breaking down the walls between brand and agency, and blurring the lines between development and performance marketing.
We see your eCommerce and digital presence as an application for informing, engaging, nurturing and converting your customers with each step in that journey being an experience to be improved.
We connect dev, CRO, CRM, marketing & ops to maximize performance and achieve sustainable growth.
Looking at profit, not just top line, is key to unlocking growth, elevating your brand and scaling your business across channels.
We bring practical low-cost solutions to most problems. Let us show you how to build a lean, growing eCommerce business.
Veteran head of eCommerce for national and global retailers like Bloomingdales.com, FAO, Nine West, Hunter Boots & Bliss. Lee brings a hands-on operator’s POV to development & marketing.
Founder/CTO of award-winning agency Mediaspa, Dan is the expert technical architect of over 500 eCommerce sites including brands such as Nestlé, Motorola, Hearst & Warner Brothers .
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